Rationale

I have chosen to tackle the print brief because I wish to play to my strengths, I enjoyed the preliminary task as I felt that I achieved a good foundation of which I could progress and draw inspiration from during my coursework. I enjoyed using Adobe In design and feel that it will enable me to layout my magazine so that I am able to use different generic conventions to attract my target audience.  This will test me in a way that I feel the film briefing could not. I enjoy photography and therefore felt that this would be a better briefing for me, also the fact that I do English literature for A-Level meant that the writing that I would have to do within this brief appealed to me .

I have chosen the print/magazine industry because I feel that it is a very highly competitive industry with gaps within the industry which is how I came up with the initial idea for my coursework. I originally thought that a 100% UK grime idea as I felt that this would allow me to use a genre of music that I not only am familiar with but I also felt that there was a gap in the market to use this.

Print media allows me to also use photography which again is something that I enjoy doing; although Photoshop is one of my weaker areas it also gives me a chance to improve my skill level within the programme.

The music magazine industry is a very broad spectrum and can be broken down into many sub genres, I think that I will tackle the grime genre but I am also looking into the ska and reggae genre as again it is a genre that I enjoy and feel that I will be able to add more detail to one of these genres than if I were to do chart or drum and bass music for example.