Target Audience

As you know grime is not considered a mainstream genre although in recent times has gain masses of fans due to song such as 'Shutdown' and 'Wicked Skengman 4 which have been released over the course of 2015. during the early days of the Genre Artists gained notoriety through the use of social media sites like BeBo and MySpace but now rely heavily on sites like SoundCloud, YouTube and Twitter.

I think that especially in the modern world it is vitally important that brands such as music magazines become multi platform as otherwise they run the risk of become irrelevant and outdated. sites such as YouTube and Twitter offer a fantastic opportunity for magazines to adapt by uploading recorded interviews, new songs and Vlogs.

The Audience I am targeting is becoming increasingly dependant on technology such as Iphones, Social Media and the Internet that it would be ridiculous not to use other platforms as well as written word in order to make a successful brand. Other Brands such as NME are now reliant on their online readership as the capital coming from magazine sales were so obsolete that they became a free magazine.  

Twitter is a great way for my magazine to promote itself as 95 to 99% of its target audience will have Twitter. Also with the site being so popular amongst the artists within the genre it can gain lots of attention if just one of the big named artists feature in an Article and retweet the Magazine. The readership also don't want to be bored with pages and pages of text so the 140 character limit allows my magazine to work out the best way to grab the attention of the potential readership with such limited characters. 

Sites such as Instagram have become very popular photo sharing social media outlets over the past few years and could be used by my Magazine to show the Artist they have featuring in their latest edition as well as videos of Artist 'shouting out', or bringing people attention to, my magazine. Again this is a very popular Social Media website within my potential readership demographic as they are young teenagers which is also who Instagram is targeting itself to.